Google Clairvoyance: How the Google Algorithm May Be Able to Predict the Next Pandemic

The Google search algorithm is better at predicting trends than most would expect. Researchers are analyzing search data to pinpoint disease outbreaks.

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Is Off-Page SEO Still Important? Why Your Website Still Needs Link Building Campaigns in 2020

SEO has evolved so much in just the past decade, but one factor remains important throughout all the Google algorithm updates: off-page SEO.

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Facebook Advertising From Start To Finish

Facebook is one of the most sophisticated social media advertising platform. Here are steps to guide you through a Facebook ad campaign.

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5 Ways to Create Better Paid Social Media Advertising Campaigns

Leverage the targeting capabilities of social media with a strong paid social media advertising strategy.

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What’s a Differentiated Marketing Strategy and How Can it Work for My Business?

Executing a differentiated marketing strategy can help you optimize your returns for specific target audiences.

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Why Color Theory Matters in Marketing, and How to Use it to Your Advantage

The human brain is a complex organ that is capable…

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How to Bring Digital Ads to Life with Motion Graphics

The average person sees a whopping 5,000 ads per day. So, what is your brand doing to stand out? It’s all about delivering an experience that will resonate with users and inspire a reaction.

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Changing the Way We See Nofollow Links

Google just rolled out a new update for nofollow links. How will this impact link building?

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The Do’s and Don’ts for Social Media Marketing During COVID-19

Knowing the right thing to say on social media amidst the COVID-19 pandemic can feel complicated. We’ve put together some do’s and don’t to make it easier.

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How Not to Work with SEOs

SEO is an intricate process that takes months to execute, but the returns can be worth the wait.

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